DID YOU EVER THINK OF IT? Have you started to feel like your company brand is looking old and dusty? Your logo, website, storefront – any or all of the above? You are not alone, …
CORPORATE VIDEO
THE EFFECTIVENESS Why are videos effective tools for companies? Corporate videos are an accessible and engaging form of communication within the American business landscape. Consumers are dominated by digital media and information overload, so corporate …
BRAND POSITIONING
WHY IT IS IMPORTANT The term brand positioning refers to a company’s identity and value. Brand identity is the reason a client chooses your organization over a competitor. When a customer thinks of your company, …
SOCIAL MEDIA LIKES
HOW IMPORTANT ARE THEY? One of great capabilities of social media platforms is the ability for users to like and comment on posts. This seems like it could only be positive, but over the years, …
BRANDING VS. SELLING
WHAT IS BEST ON SOCIAL? It’s hard to dispute the importance of social media as part of your marketing mix, but what is the right approach? Some businesses use social media as a tool for …
Adaptive Sports
We work with many non-profits, including organizations who help people with disabilities. Knowing our agency’s particular focus on adaptive sports, one of the country’s largest rehabilitation hospitals came calling. The hospital has a vibrant calendar …
1 STRATEGIC GUIDANCE
WHY IS IT VALUABLE? Some companies resist seeking out strategic marketing guidance. Although growing a business seems like the obvious goal for every owner, there are important marketing components that must be established in order …
VISUAL BRAND IDENTITY
WHY IS IT IMPORTANT? Although a great deal of marketing and advertising has moved from print to digital, the visual importance of both mediums has not changed. From the youngest age, our attention is pulled …
B2B Video Content
Our corporate B2B clients include insurance companies, law firms, IT professionals, and more. Marketing these clients presents unique challenges, because they often have multiple audiences who need information presented in a certain way: both in-depth, …