Higher Education is an enormous and highly competitive market in the U.S. Every year, colleges and universities across the country compete for the attention of prospective students and their families.
One of our clients was a major college that recruits nationally amongst the biggest names in higher education. The school wanted to be certain that their website was doing everything it could to appeal to both students and their families.
To make sure they had a full picture, we performed a comprehensive audit on not just their website, but the websites of over one hundred of the most competitive schools across the country, analyzing the ways their websites delivered their message. By ensuring our recommendations were backed by the most thorough research possible, we were able to put the client at ease and provide them with the most complete possible picture of their competition.
If you’d like someone to help you think through your marketing strategy with expertise backed by research, contact us today!