“Archetypes are universal, inborn models of people, behaviors, and personalities that play a role in influencing human behavior” - Carl Jung (20th century psychiatrist). Jung believed that these behavioral patterns are part of our subconscious and influence the way all humans experience the world.
Archetypes exist everywhere. Including brands. Archetypes bring brands to life. Brand archetypes help give your brand a personality that your target audience will recognize and relate to.
Studies have shown that a majority of purchasing decisions are made in the subconscious mind. This means that brands with a strong archetypal personality connect with customers on an emotional level, resulting in a considerable advantage over the competition. This is why archetypes are so effective when we talk about brands.
Brand archetypes can be instrumental in crafting a brand identity that connects with your audience on a deeper level. Once we’ve helped identify your brand archetype, it’s time to tell your story in a way that resonates fully with your customers. At Social Mavens, we’ll not only work with you to discover your brand archetypes, but we’ll use them to create a marketing strategy that will bring your brand story to life.