Archetypes exist everywhere. Including brands. Archetypes bring brands to life. Brand archetypes help give your brand a personality that your target audience will recognize and relate to.

Studies have shown that a majority of purchasing decisions are made in the subconscious mind. This means that brands with a strong archetypal personality connect with customers on an emotional level, resulting in a considerable advantage over the competition. This is why archetypes are so effective when we talk about brands.

Brand archetypes can be instrumental in crafting a brand identity that connects with your audience on a deeper level. Once we’ve helped identify your brand archetype, it’s time to tell your story in a way that resonates fully with your customers. At Social Mavens, we’ll not only work with you to discover your brand archetypes, but we’ll use them to create a marketing strategy that will bring your brand story to life.