One of our clients, a building materials supplier, was looking for a new way to reach a wider audience. We were able to use our network to negotiate a major marketing opportunity for them at TD Garden, New England’s largest sports arena!
With a nearly 20,000-seat capacity, the arena hosts over 3.5 million attendees a year. That’s a lot of sets of eyes! But how to capture audience attention when there’s a much more interesting game or a show happening?
That’s right! We secured advertising spots in the restrooms. The arena has small shelves for patrons to stash their drinks while they use the facilities, so we created a small advertisement that slides into the back of these shelves with examples of our client’s products, their contact information, and a QR code that linked to their site. By using a dynamic QR code, we are able to track the number of scans, as well as change the destination of the QR code.
Looking to find unique solutions to get the word out about your business? Give us a buzz!